The Regulatory Council of the Ribera del Duero Denomination of Origin has already released the number of back labels that it has delivered during 2020 to the wineries assigned to this geographical indication. In total, there are 78,396,944 back labels delivered, a reduction of 11.9% compared to 2019 where 89 million were reached.
This drop in the back label is a consequence, without a doubt, of the health crisis; for a DO where most of its wineries are small and are focused on producing differentiated high-quality wines, but, on the other hand, they hardly have a commercial structure and have no presence in the food channel, depending mainly on the channel HORECA.
The hospitality industry is one of the sectors that has suffered the most from the confinement and the different restrictions imposed during the year. The proportion of back labels was strongly reduced during the first months of confinement, especially in April and May, when the Covid-19 had the most impact. However, it was from July that month-to-month delivery began to improve considerably, especially in July with a positive recovery of 15.8%. This good evolution meant that in the second semester the delivery of back labels experienced an average increase of 0.6%.
The Reserva and Gran Reserva wines grow their sales according to the delivery of back labels
By types of wine, the categories that performed the best in 2020 were those with the highest added value: Crianza, Reserva, and Gran Reserva represented 30% of the total of labels provided in 2020, 2% more than in 2019.
In this sense, the delivery of Gran Reserva and Reserva back labels, wines characterized by their quality and longevity, have increased by 11.3% and 4.2% respectively.
Source: Vinetur Wine Magazine
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